{"id":6385,"date":"2020-08-30T22:52:57","date_gmt":"2020-08-30T20:52:57","guid":{"rendered":"https:\/\/www.oliorivieraligure.it\/?p=6385"},"modified":"2020-09-12T21:41:04","modified_gmt":"2020-09-12T19:41:04","slug":"il-nuovo-spot-dellolio-dop-riviera-ligure-e-del-basilico-genovese-dop-insieme","status":"publish","type":"post","link":"https:\/\/www.oliorivieraligure.it\/en\/oliobasilico-dop-nuova-campagna-di-comunicazione-2019\/il-nuovo-spot-dellolio-dop-riviera-ligure-e-del-basilico-genovese-dop-insieme\/","title":{"rendered":"The new spot of DOP Riviera Ligure Oil and DOP Genoese Basil &#8230; together"},"content":{"rendered":"<p>Whatever happened to Andrea Di Marco&#8217;s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia &#8211; Riviera Ligure EVO and Genoese Basil &#8211; was finally released in Diano Castello, just before the award ceremony of the \u201cPremio Vermentino\u201d. The video promotes the two regional excellences on international markets through the use of unique images, a whirlwind of shootings featuring skyscrapers, pubs, sky, land and sea. Joy for the eyes of foreigners and the hearts of locals, who enjoy Liguria\u2019s thousand-colour palette. Our London friend ends a bad day at work with a plunge into oil and basil, not to forget about the Mediterranean Sea. Andrea Di Marco laughs, as he knows that the &#8220;foreigner&#8221; will forever be hooked on Ligurian PDO EVO and basil. &#8220;After seeing this commercial we hope that many foreigners will try Ligurian flavours and scents \u2013 underlined Carlo Siffredi, president of the PDO Riviera Ligure Protection Consortium and Mario Anfossi, president of PDO Genoese Basil Protection Consortium. G.I. Ligurian products such as EVO and basil act as ambassadors of the region and represent agricultural, moral and cultural values&#8221;. Presented to stakeholders from the public and private sectors on occasion of the \u201cPremio Vermentino\u201d, the video is part of a promotional campaign carried out by the two Ligurian PDOs and funded by MIPAAF (i.e. Italian Ministry of Agricultural, Food and Forestry Policies).<\/p>\n<p>&nbsp;<\/p>\n<p>Whatever happened to Andrea Di Marco&#8217;s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia &#8211; Riviera Ligure EVO and Genoese Basil &#8211; was finally released in Diano Castello, just before the award ceremony of the \u201cPremio Vermentino\u201d. The video promotes the two regional excellences on international markets through the use of unique images, a whirlwind of shootings featuring skyscrapers, pubs, sky, land and sea. Joy for the eyes of foreigners and the hearts of locals, who enjoy Liguria\u2019s thousand-colour palette. Our London friend ends a bad day at work with a plunge into oil and basil, not to forget about the Mediterranean Sea. Andrea Di Marco laughs, as he knows that the &#8220;foreigner&#8221; will forever be hooked on Ligurian PDO EVO and basil. &#8220;After seeing this commercial we hope that many foreigners will try Ligurian flavours and scents \u2013 underlined Carlo Siffredi, president of the PDO Riviera Ligure Protection Consortium and Mario Anfossi, president of PDO Genoese Basil Protection Consortium. G.I. Ligurian products such as EVO and basil act as ambassadors of the region and represent agricultural, moral and cultural values&#8221;. Presented to stakeholders from the public and private sectors on occasion of the \u201cPremio Vermentino\u201d, the video is part of a promotional campaign carried out by the two Ligurian PDOs and funded by MIPAAF (i.e. Italian Ministry of Agricultural, Food and Forestry Policies).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=pjRlUfWISGc\">https:\/\/www.youtube.com\/watch?v=pjRlUfWISGc<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Whatever happened to Andrea Di Marco&#8217;s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia &#8211; Riviera Ligure EVO and Genoese Basil &#8211; was finally released in Diano Castello, just before the award ceremony of the \u201cPremio Vermentino\u201d. The video promotes the two regional [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1,546],"tags":[315,359,736,518,356,56,83,91],"class_list":{"0":"post-6385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-oliobasilico-dop-nuova-campagna-di-comunicazione-2019","9":"tag-lamialiguria","10":"tag-oliodoprivieraligure","11":"tag-andrea-di-marco","12":"tag-assaggia-la-liguria","13":"tag-basilico-genovese-dop","14":"tag-carlo-siffredi","15":"tag-consorzio-basilico-genovese-dop","16":"tag-consorzio-di-tutela-olio-dop-riviera-ligure","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new spot of DOP Riviera Ligure Oil and DOP Genoese Basil ... together - Consorzio di Tutela Olio DOP Riviera Ligure<\/title>\n<meta name=\"description\" content=\"Nuovo spot Olio DOP Riviera Ligure, Basilico Genovese DOP Andrea di Marco la mia liguria Londra tuffo in Liguria Premio Vermentino\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oliorivieraligure.it\/en\/oliobasilico-dop-nuova-campagna-di-comunicazione-2019\/il-nuovo-spot-dellolio-dop-riviera-ligure-e-del-basilico-genovese-dop-insieme\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro Giacobbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.oliorivieraligure.it\/en\/oliobasilico-dop-nuova-campagna-di-comunicazione-2019\/il-nuovo-spot-dellolio-dop-riviera-ligure-e-del-basilico-genovese-dop-insieme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.oliorivieraligure.it\/en\/oliobasilico-dop-nuova-campagna-di-comunicazione-2019\/il-nuovo-spot-dellolio-dop-riviera-ligure-e-del-basilico-genovese-dop-insieme\/\"},\"author\":{\"name\":\"Alessandro Giacobbe\",\"@id\":\"https:\/\/www.oliorivieraligure.it\/#\/schema\/person\/ea22ed2165681d8668134e18b3802ce7\"},\"headline\":\"The new spot of DOP Riviera Ligure Oil and DOP Genoese Basil &#8230; 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