Taking place on 12 October 2015, inside the former convent dell’Annunziata in Sestri Levante, is an event where the legal aspect of typical Ligurian produce will also be translated into a learning experience for the Indian market. It seems clear that the protection system established in Europe for agrifood products and their local tradition takes the form of PDO and PGI certification, which still need to be more heavily promoted among today’s consumers. Certainty with regard to the geographical origin of products and the quality of their production is undoubtedly a considerable guarantee for consumers. It is a policy aimed at consolidating food awareness. Extra-virgin olive oil is, in our case, one of the products that require more assurance in terms of provenance. Italian oil production is at the front line when it comes to biodiversity, with over 300 cultivars or olive species, all making different kinds of oil suited to the specific characteristics of regional cuisine. Then there are the efforts of the DOP Riviera Ligure Olive Oil Protection Consortium, which is taking part in the convention, organised by Conte & Giacomini’s acclaimed international legal study. The large, authoritative group of speakers also includes Francesco Bruzzo, Vice President of the Consortium. Francesco Bruzzo’s commitment to the awareness of DOP Riviera Ligure oil is ongoing, and his participation is important with regard to the need to support protection at all levels in terms of the certification and guarantee of Ligurian agrifood products. Many public and private organisations, as well as universities, have also got involved in the initiative. The programme will include a tasting session, with a live cooking show and suggestions for the public on how to make the most of typical Ligurian food products. But that’s not all: planned for the same day is a visit for thirty operators from India on the discovery of typical Ligurian products, with the active collaboration of TTG Rimini. A great opportunity to open up new markets in a growing subcontinent.