Tag: Mipaaf

THE INSTITUTIONAL PROMOTIONAL CAMPAIGN OF THE MIPAAF ON PDO AND PGI PRODUCTS “ON THE AIR” AND GREATLY APPRECIATED BY THE PROTECTION CONSORTIA

<iframe src=”https://www.youtube.com/embed/LZMvOu5zrwI” width=”450″ height=”252″ frameborder=”0″ allowfullscreen=”allowfullscreen”></iframe>   Rome. A few months ago, operational discusions were started in the Quality Department of the Ministry of Agricultural, Food and Forestry Policies with the participation of Associations and representatives of the Large-scale retail…

Product Co-Marketing, promotion and private labelling: the future of PDO and PGI depends on the delicate balance between producers and large distribution

Are PDO (Protected Denomination of Origin) and PGI (Protected Geographical Indication) products assets to exploit or are they the diamond tip and engine of the entire Italian agroalimentary sector? This is the question that has been the common thread of the…